About us
The story, the artist, the vision
About the founder
Irina Istrati
Welcome to our professional lash & brow website! We are excited to have you join us in exploring the latest trends, techniques, and products in the beauty industry.
Irina Istrati is a visionary lash artist and the driving force behind Lovely Lashes UK. With a deep passion for beauty and precision, she has created a brand that bridges professional excellence with a personal touch. Her mission? To inspire lash artists and clients alike through top-tier education, high-performance products, and unforgettable service.
Whether you're a lash enthusiast or an industry professional, Irina's story is one of dedication, skill, and empowering others to build beauty with confidence.
Our story
Starting from the idea of bringing to the United Kingdom the latest trends in beauty and taking into account the nature of women who always want to be fashionable and to express their femininity, we set out to become one of the official distributors of major eyelash extension brands, such as BARBARA and EXTREME LOOK.
Lovely Lashes UK has grown into one of the largest distributors of eyelash extensions and professional application tools — including adhesives, tweezers, primers, and more — all carefully selected for serious lash artists.
Why choose us?
Premium products, trusted brands
Education-driven mission
For pros and beauty lovers alike
Awards & Achievements
28.03.2021 MIRUS BEAUTY ACADEMY “ARCHITECTURE OF EYEBROWS”
28.03.2021 MIRUS BEAUTY ACADEMY “TINTING EYEBROWS WITH HENNA”
28.03.2021 MIRUS BEAUTY ACADEMY “TINTING EYEBROWS WITH PAINTING”
18.02.2022 MIRUS BEAUTY ACADEMY ”CREATIVE EFFECTS”
01.12.2022 MIRUS BEAUTY ACADEMY ”PERFECT LINE”
28.03.2022 TQUK “AWARD IN EDUCATION AND TRAINING (RQF)”
14.02.2022 TITLE MASTER BARBARA
20.01.2023 CAMPION EYELASH EXTENSION “BARBARA”, EXTREME LOOK
16.05.2023 “EFFECT ANIME” LASH CONCENTRAT MINSK
WINNER — Lash Champion League 2019, Bergamo, Italy
UK TRAINER OF THE YEAR 2023 — HBA, UK
LASH STYLIST OF THE YEAR 2023 — UK
EDUCATION EXCELLENCE AWARD 2023 — UK
OSCAR TROPHY — Artist of Lash Event International Congress
1ST WINNER (Category Elite) — Lash Championship, Epic Lash Event 2023
1ST WINNER — Mega Volume, Luxury Lash 2024
1ST WINNER — Russian Volume, Luxury Lash 2024
FINALIST — Official UK Hair and Beauty Awards 2025
Partners
At Lovely Lashes UK, we believe in building long-term partnerships that empower lash artists, beauty businesses, and educators. Whether you're a salon owner, academy, content creator, or distributor — we’re here to collaborate, support, and grow together.
